Key Opinion Leader (KOL) Mapping
How do you invest your KOL budget and relationship building effort where you will get the highest return? In the pharmaceutical industry this is of particular relevance, Traditional methods lack the data and evidence-based approach which Open Source Intelligence analysis brings:
- Exploit your insights about KOL connections and invest wisely in separate 'clusters' that form around opinions.
- Invest your finite budget with confidence and objectivity where it will have the highest return
- 100% 'response' rate
Open Source Intelligence is the most unbiased and efficient way of mining data from publicly available sources. These include for instance::
- Co-publishing databases
- Clinical Trial databases
- Affiliation web research (e.g. board memberships)
Applying Network Visualization and Influence Analysis to KOL management and prioritization is one of the most sophisticated and targeted ways of knowledge discovery and ROI optimization.
“Health Care Workers seem much more driven by normative beliefs (ie, perceived social pressure) and control beliefs (ie, perceived easiness of the task) than by beliefs about infections and their prevention.”
Source: Determinants of Good Adherence to Hand Hygiene Among Healthcare Workers Who Have Extensive Exposure to Hand Hygiene Campaigns. Hugo Sax, MD et all, Infection Control and Hospital Epidemiology, November 2007, vol. 28, no. 11
“One of the most important findings was that doctors who had more interpersonal networks adopted the new medical drug more quickly than those that did not. This meant that interpersonal communication channels with peers had a strong influence on the adoption process”
Source: E.M Rogers about after James S. Coleman, Elihu Katz, and Herbert Menzel conducted a study on the diffusion of tetracycline, a new medical drug produced by Pfizer.
What we do
Optimice has deep experience in KOL mapping and provide a range of services which include everything from consulting through to hosting your organisaion's KOL map. Using powerful algorithms we identify true KOLs. Our KOL services include:
- Local and global KOL rankings
- Longitudinal analysis enables identification of rising and declining KOLs
- Data-driven approach to getting maximum return from finite budgets